Medventure- Grow your business - - Sep 29, 2022
  • placeholder Go Green
    Go Green
    Sustainable tourism has the power to save money and attract more business
  • Go Green
    Sustainable tourism has the power to save money and attract more business
Experts say...
  • TIESDespite the fact that tourism is a significant economic driver, it can also be quite damaging to the planet’s environment and peoples. Overtourism is a common problem in some “hot spots” where degradation caused by inflow can vastly overwhelm even the benefits of tourism revenue, especially when that revenue is not distributed equitably.
    International Ecotourism Society (TIES)
  • unesco quoteEcotourism is now defined as responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education. Education is meant to be inclusive of both staff and guests.
  • unwto quoteAll tourism activities of whatever motivation – holidays, business travel, conferences, adventure travel and ecotourism – need to be sustainable. Sustainable tourism is defined as “tourism that respects both local people and the traveller, cultural heritage and the environment”. It seeks to provide people with an exciting and educational holiday that is also of benefit to the people of the host country.
  • EC quoteWhen responsibly planned and managed, tourism has demonstrated its capacity to support job creation, promote inclusive social integration, protect natural and cultural heritage, conserve biodiversity, generate sustainable livelihoods and improve human wellbeing. As the sector is experiencing tremendous growth, collective efforts to ensure its long-term sustainability are essential.
    European Commission

Let's Meet

Our planet has the knowhow and technology to make a better world. The world must go green to thrive, and the tourism industry can make a major difference in achieving this goal. We communicate pivotal knowledge and best practices to stakeholders and decision-makers in the hospitality and tourism industries.

We actively promote sustainable development and particularly sustainable tourism in the Eastern Mediterranean, inspired by robust European strategies and visions such as Blue Growth and the green economy. Let's get together to explore the possibilities.